Flying under the flag, “We are skiing,” Atomic takes no exception to its role in the ski world—freeskiing and beyond. Forged on the race hills of Austria, Atomic has been an industry leader in alpine racing since its birth in 1955, but has extended that venerable reputation into park, pipe, and freeskiing, in recent years, bringing its legendary quality to the masses. From catch-free edge construction to horizontal rocker, Atomic is reinventing the way we get airborne, and promising that as long as its pressing skis, skiing will never get stale.