Summertime Festivals Dew Tour and Agenda Join Forces June 28-July 1

The annual Summer Dew Tour, presented by Mountain Dew synchronized dates in 2018 with Agenda, action sports' most diverse and creative fashion trade show and festival to create "the ultimate action sports weekend" in Long Beach, California June 28-July 1.

2018 Dew Tour Long Beach will take place June 28-July 1 at the Long Beach Convention Center and Rainbow Park Lagoon; Agenda will take place at the Long Beach Convention Center June 28-30.

Agenda 2017 rocked the block with artits Lil Dicky, Ludacris, Cam'ron, and Tyler, the Creator, with a surprise guest A$AP Rocky. Photo: Kevin Wong

Dew Tour's ground-breaking summer skate competition and festival is a FREE four-day weekend celebration of skateboarding featuring a multi-part course, with team and individual competitions, an interactive sponsor village and festival with an outdoor music concert area, local food and drink vendors and public skate park. The event will be televised nationally on NBC and live-streamed on Facebook Live, Periscope and other platforms.

Agenda ties lifestyle brands and retailers at its biannual trade show featuring more than 500 of the market's top brands. A one-day consumer festival is included as part of Agenda, with live music, speaker sessions, pop up shops and celebrity appearances. This year's event will be held inside at the Long Beach Convention center. The trade show will take place June 28 and 29, and the Agenda Festival for consumers will be held June 30. Based on past Dew Tour and Agenda events, anticipated attendance numbers should surpass 50,000 for the two events combined.

Mountain Dew rider Sean Malto pleasing the crowd with a frontside crooked grind down the rail section at Dew Tour Long Beach 2017.

"Having Dew Tour and Agenda take place at the same time at the same location will bring the skate and lifestyle industries together like never before," said Adam Cozens, Dew Tour Vice President and General Manager. "More details will be released in the coming months, but we will be combining the best of competition, culture and creators in our industry, making it an incredibly dynamic weekend for athletes, partners and fans."

Legendary skateboarder Christian Hosoi posted up and signing autographs for fans at Agenda.

"We've been in talks to strategically align our events for some time, especially following the success of the Agenda Festival last summer," said Aaron Levant, Agenda Founder. "We aim to build a more dynamic and immersive experience for our consumers and we will do that right in the hub of the Southern California lifestyle scene. This is a pivotal move for the fans, brands, retailers and industry."

Details on Dew Tour and Agenda are forthcoming. For more about each event, visit DewTour.com and AgendaFest.co.

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