Gigi Ruff joined the Nike Snowboard Boot team four years ago, and now he’s picked them up as a head-to-toe sponsor. Check out the fun little edit Nike put out to announce that he’s just signed on to the outerwear program.

For a little more on the life of Gigi, here’s part 1 of the Talking Headz series on him. Head over to the Nike Snowboarding site for the rest of the 4-part series.