DC Shoes was created by the blood of true action sports entrepreneurs, just one year after they launched Blunt Snowboard Magazine. Co-founded by fuel-injected Ken Block and Damon Way brother to skateboarding legend Danny Way, DC aimed to hit action sports from every angle. However, DC has grown to be a global brand with real recognition outside of action sports entirely. Still, their hearts have always been in their hobbies, and snowboarding is one of their biggest. Between their boards, boots and outerwear, DC has become one of snowboarding’s most established brands with the world-class team roster of professionals and amateurs to prove it. When it comes to core brands with true action sports roots, DC checks all the boxes while creating a full array of exceptional products.