November 17, 2016 (CARLSBAD, Calif.)– Mountain Dew® and TEN: The Enthusiast Network announced today that they will be adding a men’s and women’s adaptive snowboarding competition to the reimagined Dew Tour ski and snowboard competition and winter festival coming to Breckenridge Ski Resort, Colo. on December 8 – 11. Dew Tour’s Adaptive Competition, presented by Toyota, in partnership with Adaptive Action Sports, will take place on Thursday, December 8. Already confirmed to attend is Toyota’s star adaptive snowboarding athlete Amy Purdy. Adaptive Action Sports, the action sports organization co-founded by Purdy and her husband Daniel Gale, has partnered with TEN and Toyota to be involved in every step of the competition from the course buildout to the contest details.
“We are so grateful to have an ongoing partnership with Toyota who believes in inclusion and innovation which is a key to our success. We also couldn’t be more excited to have Dew Tour as a platform to share the sport we are so passionate about with the world,” said Purdy. “Not only will Dew Tour give us the opportunity to share these amazing athletes and stories with the world but to also show what is possible in each and every one of us.”
“We are beyond excited to collaborate with Toyota, Adaptive Action Sports and Breckenridge Ski Resort to bring an adaptive competition to Dew Tour for the first time,” said Adam Cozens, Vice President and GM of Dew Tour. “This great addition is part of our bigger vision at TEN to reimagine the Dew Tour by creating compelling action sports events that celebrate the sports and the athletes through style, creativity and inclusiveness. And this is just the beginning as we hope to continue to incorporate more adaptive competition in future Dew Tour events.”
Dew Tour’s Adaptive Competition presented by Toyota will bring 23 of the best adaptive snowboarding athletes in the world to Breckenridge Ski Resort to compete individually in a banked slalom course. Each competitor will take three single runs with their final score based on their fastest time. The women’s adaptive snowboard final will take place at 11:30 am MDT and the men’s competition will follow starting at 12:45 pm MDT. For fans tuning in to dewtour.com, recap coverage of the adaptive competition will be highlighted, along with a spot on the NBC TV special airing on December 24.
Dew Tour and Toyota will also be giving back to Adaptive Action Sports all weekend long by donating 10 dollars each time an event-goer takes a Toyota out for a spin at the Toyota’s Ride N’ Drive event taking place at the Blue River Plaza in downtown Breckenridge as part of the Dew Tour Festival.
More details on Dew Tour’s winter event in Breckenridge will be revealed over the coming weeks. Stay tuned at DewTour.com and on Facebook, Twitter, Instagram, Snapchat and YouTube @DewTour. NBC will continue as Dew Tour’s broadcast partner with the Winter Dew Tour airing two specials on December 17 and December 24, 2016.
Apply for media credentials to the winter Dew Tour here.
About Dew Tour
Dew Tour is an innovative contest series and content platform that brings together the world’s best skateboarders, snowboarders, skiers, artists, brands and fans in a celebration of creativity and style.
In 2016, TEN: The Enthusiast Network became the official strategic partner to lead content production, execution and event staging for the Dew Tour. Working in close collaboration with TEN’s core action sports media brands and in partnership with DEW®, Dew Tour continues to progress events and content, bringing millions of action sports fans engaging stories and experiences across digital and broadcast mediums. In addition to Dewtour.com and TEN’s digital network, Dew Tour’s summer and winter events will be broadcast on NBC.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
About Breckenridge Ski Resort
With five huge peaks, 2,908 acres, four terrain parks, a 22ft Superpipe, 11 bowls, the highest chairlift in North America, family-friendly terrain and a world-class ski school, all situated above an authentic, hip mountain town with awe-inspiring views, there are good reasons why “Breck” is one of the most popular ski resorts in the Western Hemisphere. Renowned for the welcoming spirit and friendly character of its locals, with over 200 restaurants, bars, and shops, and numerous year-round activities and events, Breck embodies more than just a destination, it inspires a way of life. www.breckenridge.com.
About Adaptive Action Sports
Adaptive Action Sports, a groundbreaking non-profit founded in 2005, creates snowboard, skateboard and other action sport camps, events and programs for youth, young adults and wounded Veterans living with permanent physical disabilities, TBI and PTSD. AAS is based out of Copper Mountain, Colorado and serves adaptive individuals from around the country.
Melody Ann Pfeiffer
Dew Tour PR