Shaun White Shoe Line Launches

Shaun White has the Olympics thing in the bag, he’s won X Games Gold, been the Dew Cup champion. What’s left? Adding skate shoes to his signature line at Target, of course.

Next week the premiere collection of Shaun White shoes will hit the shelves of Target until they make their way onto the feet of the nation’s legion of White wannabes. There are six styles to choose from in the store, three for boys and three for men, and two more online exclusive styles in each category.

“We can’t wait to see the line in stores this month,” said Shaun.  “It was really important to us that we create authentic shoes and clothes that were still affordable, we wanted to capture the spirit of our lifestyle by making clothes and shoes that reflect who we are.”

The line is an extension of the Shaun White apparel line in Target, and the latest clothing collection includes skinny jeans, graphic T’s, and hoodies for boys and young men. Both collections are a collaboration of design and inspiration between Shaun and his brother Jesse, and aimed to be an affordable way to bring the action sports lifestyle to the masses, all for under $35. The shoe line debuts July 11, and the latest apparel line hits the shelves August 1.