Omar Salazar Joins Forces with Team Toyota

Toyota added a fresh face to their athlete roster today with the fearless street skater Omar Salazar. Omar’s known for skating without reservation and not being afraid to explore something out of the ordinary, which makes him a perfect match for Team Toyota and their slogan, “let’s go places.”

Catch Omar and Toyota on location in San Francisco at the Dew Tour both doing their part to make the event one to remember. Omar was instrumental in the look, feel and layout of the streetstyle event that debuted last year as part of the Toyota City Championships and has since become the flagship discipline for the event.

Between the cars on the courses and Omar skating past and over them at high speeds with style, expect this year’s event to continue to push progression of both the sports and the industry standard of contest formats. Congrats Omar, and nice choice Toyota!

Omar Salazar wallies off and over the Toyota hood to kick off the new partnership

Street Skateboarder Kickflips onto Team Toyota

Omar Salazar Joins Diverse Group of Toyota-Sponsored Athletes

TORRANCE, Calif. (Oct. 8, 2013) – A road, a railing and even a Toyota Corolla: To Omar Salazar these are playgrounds to showcase his signature creative approach to street-style skateboarding. Salazar is the newest member of Team Toyota, an exceptional group of athletes selected and supported by Toyota Motor Sales, U.S.A., Inc. Salazar will demonstrate his skills Oct. 11-13 in his first Toyota-sponsored competition at the Dew Tour San Francisco stop.

A Sacramento, Calif. native now living in Los Angeles, Salazar is one of the top street skaters in the country and is credited with bringing new inventiveness to the sport. He joins the roster of Team Toyota athletes, including skater Bob Burnquist, BMX riders Jamie Bestwick and Drew Bezanson, snowboarders Elena Hight and Louie Vito, skier Simon Dumont, triathlete Hunter Kemper and more.

 “Being a part of Team Toyota is an amazing opportunity to share my love of skateboarding with fans and newcomers to the sport,” Salazar said. “I appreciate the chance to work with Toyota and the other awesome Team Toyota athletes from around the sports world.”

The Dew Tour City Championship in San Francisco is a Toyota-sponsored event featuring competitions and demonstrations, including BMX Dirt, FMX, Skateboard Street, BMX Street, Dirt Best Trick, Skate Streetstyle and BMX Streetstyle. Salazar has again contributed to the design of the downhill course for maximum challenges and fan enjoyment.

“We’re thrilled to welcome Omar Salazar to the team,” said Ed Laukes, Toyota vice president, marketing communications and motorsports. “He’s a great new addition, not just because he’s one of the best in his discipline, but also because he’s a wonderful spokesperson for the brand. We can’t wait to see him in action.”

To learn more about the Dew Tour and Salazar’s events, visit www.allisports.com/dew-tour/event/toyota-san-francisco-city-championships-2013.

About Toyota

Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people.  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80% of all Toyotas sold over the past 20 years are still on the road today.  (NYSE:TM)  For more information about Toyota, visit www.toyotanewsroom.com. 

Toyota partners with a wide variety of organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE:TM)  For more information about Toyota, visit www.toyotanewsroom.com. 

Media Contacts:                                          
Jaymie Robinson

Toyota

310-468-1421

[email protected]

Rebecca Lee                                     
GolinHarris for Toyota                                           
213-438-8827                                            
[email protected]