Action Sports and Lifestyle Festival to Include Skate, BMX and Surf Competitions
Burr Ridge, Ill. – July 11, 2012 – The Dew Tour today announced the competitions and the invited athletes for the Pantech Beach Championships in Ocean City, Md., August 16-19. The new Dew Tour – featuring three large-scale, premium events – will debut with a mix of returning and new Skateboard and BMX disciplines, Surf and multiple music performances. The Dew Tour Pantech Beach Championships will be free to attend.
While developing the new Dew Tour, Alli Sports and Mountain Dew – reinforcing their long-standing commitment to the action sports community – have garnered feedback from athletes, agents and industry veterans. Open communication led to the new model of the Dew Tour, with athletes expressing their opinions on ideal courses, disciplines, formats and overall event authenticity.
The Dew Tour Pantech Beach Championships will capture the unique beach lifestyle in the competitions, music and character of the transition-focused disciplines with a backdrop of Atlantic Ocean. New to the Dew Tour is the Mega 2.0 event for both Skate and BMX, and this year’s Beach event will feature the Skate Bowl Legends competition. The Dew Tour Pantech Beach Championships will feature the top names in action sports competing in the following disciplines:
Skate Legends Bowl
BMX Mega 2.0
Skate Mega 2.0
The Dew Tour is working with a committee of industry experts and course designers to ensure the most progressive competitions possible are featured at the new Dew Tour. Selection Committees for each discipline have been created to invite the top action sports athletes to compete in the four-day action sports and lifestyle festival.
Invited skateboard and BMX athletes include:
SKATE LEGENDS BOWL
SKATE MEGA 2.0
BMX MEGA 2.0
The complete 2012 Dew Tour schedule is as follows:
Event Date Location
Pantech Beach Championships August 16-19 Ocean City, Md.
Toyota City Championships October 18-21 San Francisco, Cali.
Mountain Championships December 13-16 Breckenridge, Colo.
The Dew Tour Pantech Beach Championships will be showcased across 11 broadcast hours on NBC and NBC Sports Network and an all-new digital platform with live streaming plus exclusive behind the scenes and in-depth content on dewtour.com. For additional Dew Tour event information, visit www.DewTour.com and the Dew Tour Facebook page.
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The Dew Tour consists of three marquee events in distinct beach, city and mountain locales, featuring summer sports of skateboarding and BMX, with additional competitions of surf and freestyle motocross; snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle) will be featured at the winter event. The Dew Tour events are premium action sports and lifestyle festivals combining the best in action sports competitions along with the Dew Tour Experience and live music performances. The Dew Tour is broadcast live on NBC and NBC Sports Network and streamed live on dewtour.com. The Dew Tour is also distributed on Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Pantech, GoDaddy, Mongoose, National Guard, Paul Mitchell and Stride. More information can be found at www.DewTour.com.
Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship and the Red Bull Signature Series; Alli Media, which creates, produces, and distributes original content; and Alli Enterprises which includes a partnership with action sports retailer Dogfunk.com. Alli Sports is a division of the NBC Sports Group. More information can be found at www.allisports.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, French Open, Tour de France and The Kentucky Derby, Preakness and Belmont Stakes.