Alli Sports, a division of the NBC Sports Group, today announced the dates and locations for the 2013 Dew Tour. Following a successful 2012 season, Dew Tour continues with three large-scale, premium events that will reach consumers across broadcast, digital and consumer activation platforms.
“The Dew Tour is about celebrating action sports and providing athletes and the industry with a world-class platform for progression and creativity,” said Kenny Mitchell, General Manager of the Dew Tour. “We want all of our fans – whether tuning in through broadcast, online, or on-site at the events – to celebrate with us and be inspired by the sports, the music and the action sports culture.”
The Dew Tour remains committed to working with athletes and industry leaders to drive progressive disciplines and formats while creating groundbreaking courses. This season, Dew Tour will debut The Dew Tour Showcases, a series of events that will recognize key lifestyle elements of action sports, such as art, photography and film, and celebrating progressive and transcendent work in each field. In addition, the Dew Tour’s exclusive Streetstyle discipline for Skate, BMX and Snow will continue in 2013, delivering an unprecedented platform for originality and innovation.
In 2012, the Dew Tour enjoyed the highest per event attendance in its history, while connecting consumers and action sports in an unprecedented way through the Dew Tour Experience. Dew Tour’s best in class brand activation platform will continue to host the event’s roster of blue chip partners and bring their engaging and relevant experiences directly to the fans.
For the 2013 season, The Dew Tour will return to its distinct Beach – City – Mountain format. The Dew Tour kicks off June 20-23, drawing inspiration from the East Coast beach destination of Ocean City, Md. October 10-13, The Dew Tour will return to the urban action sports heritage of San Francisco, Calif. for the second event of the year. The Dew Tour will wrap up 2013 from Breckenridge Ski Resort, in Breckenridge, Colo., December 12-15.
The complete 2013 Dew Tour schedule is as follows:
The 2013 Dew Tour will be available on NBC, NBC Sports Network and Dew Tour Live on Dew Tour.com. Dew Tour Live – Dew Tour’s dedicated digital platform – will stream every competition live bringing more Dew Tour action, interviews and behind-the-scenes access than ever before. In addition, all telecast hours will be distributed internationally across NBC’s global distribution partners.