MTV2 Launches Rock N Jock Concert Series With Dew Tour

New Concert Series Launches with Breakout Bands Neon Trees and Paper Tongues

Burr Ridge, Ill. – June 17, 2010 – MTV2 and the Dew Tour today announced the MTV2 Rock N Jock Concert Series, a groundbreaking partnership that will provide artists with a 360 degree promotional platform through television, online and live events. Breakout bands, Neon Trees and Paper Tongues, will co-headline the MTV2 Rock N Jock Concert Series this summer at three of the five stops on the 2010 Dew Tour. The musical acts for the remaining two stops will be announced in the coming weeks.

 

The MTV2 Rock N Jock Concert Series will embark on a multi-city tour, making stops at all five Dew Tour events. Neon Trees and Paper Tongues will be co-headlining at the following events:

Date                 Location                                             Event
June 24            Boston’s City Hall Plaza                      Skate Open, ISF Skateboarding World Championships
Aug. 13            Portland’s Rose Quarter                       Wendy’s Invitational
Sept. 17           Salt Lake’s EnergySolutions Arena        Toyota Challenge

Neon Trees and Paper Tongues will receive national, on-air coverage during Dew Tour broadcasts on NBC and additional exposure across the MTV family of networks, including MTV2, MTVU, MTV Hits and full integration into the Rock N Jock programming block. This groundbreaking partnership immediately uplifts the Dew Tour music platform and exposes it to a wider, diverse audience through the MTV family of networks.

“This partnership provides a unique opportunity for artists to expand their fan base live at the Dew Tour and through a dual platform of MTV and NBC national exposure – an industry first,” said BJ Carretta, Director of Marketing and Communications. “Through partnering with MTV2, and having bands like Neon Trees and Paper Tongues on-board, we instantly elevate the Dew Tour music platform.”

For more information on Neon Trees visit www.fameisdead.com.

For more information on Paper Tongues, visit www.papertongues.ning.com.

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Entering its sixth year, the top athletes in the world will take part in the 2010 Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five disciplines, culminating at the Dew Tour Championships at the Hard Rock Hotel & Casino in Las Vegas. The 2009 Dew Cup champions include Chris Cole (skateboard park), Bucky Lasek (skate vert), Garrett Reynolds (BMX park), Jamie Bestwick (BMX vert) and Ryan Nyquist (BMX dirt).